Chinese BYD to Launch New Cars with Siano Mobile TV

4 January, 2013

The SMS1180 chipset was designed exclusively for the automotive market and it is fully qualified by AEC-Q100 certification. Next week the Siano will present its new TV gadget, Meron, at CES 2013

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China’s independent automobile manufacturer, BYD, will integrate Siano-powered entertainment systems into selected new car models. Starting Q1 2013, two of BYD’s newer models, the BYD S6 and the Surai compact sedan will be equipped with with mobile DTV powered by Siano.

Siano's Meron, the new Digital Mobile TV gadget for smartphones
Siano’s Meron, the new Digital Mobile TV gadget for smartphones

BYD’s in-car digital TV receiver units are powered by Siano’s CMMB (China Mobile Multimedia Broadcasting) receiver chipset, the SMS1180. The chipset was designed exclusively for the automotive market and it is fully qualified by AEC-Q100 certification.

“Since entering the Chinese market in 2006, Siano has taken great pride in being part of the multimedia and infotainment systems for market leaders such as BYD,” comments Wang Wei, General Manager, Siano China. “Recent test results showed that CMMB reception was flawless, the picture was clear and sound quality was exceptionally good, even under extreme mobility conditions.”

A few days earlier, Siano announced the launch of its new wireless accessory, Meron, for Europe, Australia, Latin America and Japan. Meron is a compact and lightweight wireless accessory that delivers free high-quality broadcast TV to Android or AppleTM (iOS) smartphones or tablets, via WiFi.  The first public presentation of Meron is expected at CES 2013 exhibition next week in Las-Vegas.

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