Digi-Key’s Mobile B2B App for Freescale

13 April, 2014

The Freescale & Digi-Key ON-THE-GO!℠ application is available free of charge via the Apple iTunes store

The Freescale & Digi-Key ON-THE-GO!℠ application is available free of charge via the Apple iTunes store

FREESCALE-DIGIGlobal electronic components distributor Digi-Key Corporation, has collaborated with Freescale® Semiconductor to create the electronic component industry’s first distributor/supplier collaborative mobile application.

Digi-Key designed this new app to enhance the user experience for Freescale customers by giving them access to all relevant product information and online ordering resources in an easy-to-use mobile format.

A recent report by Forrester research entitled “Online and Mobile are Transforming B2B Commerce” makes the strongest case possible for B2B e-commerce. The study reveals that 52 percent of B2B customers are using smartphones and/or tablets to buy products and 62 percent are using tablets to do their research before buying. According to Forrester, both procurement and design engineers are accessing ecommerce websites via a variety of mediums, anticipating responsive design and expanded mobile device functionality.

The Freescale & Digi-Key ON-THE-GO!℠ application is available free of charge via the Apple iTunes store, and features valuable content, easy access to component availability information, and ecommerce functionality for all Freescale products available from Digi-Key. Key features of the application include:

⦁ An Interactive and touch environment
⦁ Detailed device and development tool information
⦁ Links to myriad resources including block diagrams and training videos, as well as Digi-Key’s ⦁ eewiki online community and 24/7 technical support
⦁ A direct link to www.digikey.com to purchase Freescale product right from the app

Based on the success of the Freescale product, Digi-Key plans to consider additional opportunities for mobile application offerings developed in collaboration with other component manufacturers. The Freescale App is available today via the Apple iTunes store, or: www.digikey.com/freescaleapp.

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Posted in: Business , Electronic Components , News